Y.E.S. 93.3FM

Y.E.S. 93.3FM is a Mandarin radio station of MediaCorp in Singapore. Its target audience are people from 15 to 35 years of age. The station specializes in Chinese popular music, featuring artistes from China, Taiwan, Hong Kong, Malaysia and Singapore.

Y.E.S. 93.3FM is one of a select few radio stations in Singapore which boast a 24-hour non-stop broadcast since May 1994. Its music popularity chart is arguably the local industry's definitive ranking. In a yearly listener survey by the government media body MediaCorp, the station has been ranked number 1 in popularity among all Singaporean radio stations for more than 10 years.

It was previously known as "Top Popular music radio" (Chinese: 頂尖流行音樂電台), but later rebranded itself as Y.E.S. 93.3FM on 1 June 1998. Y.E.S. stands for Your Entertainment Station.

Industry involvement

Y.E.S. 93.3FM is actively involved in the Chinese pop music industry. The station has organized music award ceremonies in collaboration with overseas radio stations, and is involved in publicity for nearly every Mandopop artiste intending to sell his or her music in Singapore.

It is a major sponsor and/or publicity tool for Chinese popular music concerts. It is also the host organizer for the Singapore Hit Awards (新加坡金曲奖).

The station maintains a ranking system of current top hits, which is determined entirely by listener vote, via their weekly programme named "93.3 FM Billboard Chart" (醉心龙虎榜) and is known to strongly influence album sales.

Diversification of activities

Radio Drama

The station has at times dabbled in non-music related broadcasts. Recently it featured a successful series of radio dramas named "Canned Drama" (罐头剧场) written and performed by the station's deejays.

Recently in 2011, YES933 has "Mini Canned Drama" (迷你罐头剧场) which is randomly plaed ON AIR. Listeners have to be 'lucky' to hear this segment, which does not last more than 5minutes.

Previously it also presented a programme named "Music Diary" (音乐日记) featuring the letters of listeners detailing their personal accounts of love and emotional trial. The programme was so popular that it led to a series of book spinoffs publishing the stories in print form.

Endorsements

In addition to publicizing music events, deejays are often involved in product publicity and/or endorsements.

In an effective publicity effort for the station, Y.E.S. 93.3FM has employed deejays via a reality show format, in which contestants pit their deejaying abilities against each other in competing for a contract. Winners of each round are determined by listener vote. DJ Chen Ai Wei (Ivy) was recruited in this manner.

Use of the Internet

The station, like many other Singaporean radio stations, is available via an online broadcast on its website, although the block on US-registered IP addresses was reinstated recently.

The station regularly publishes online podcasts which feature guest deejay performances by music artistes and the latest celebrity gossip in the Chinese pop music domain.

The station's dedication programme has, at DJ Ivy's initiative, also recently begun to accept dedication requests via a blog at xiange933.blogspot.com, at which links to individual deejay blogs can be found. This new flexibility has brought significant convenience to listeners, who previously had to write dedication letters weeks in advance.

Certain deejays are also accessible via Facebook.

Achievements

• Ranked Number 1 Mandarin radio station in Singapore for 17 years since its opening in the year 1990.
• Voted as Favourite Chinese Station in the Singapore Radio Awards 2007

Staff

Former DJs

• 何子干 (Crossover to Love 97.2FM and currently is the Music Director (音乐总监) of the station)^[2]
• 许振荣 (Crossover to Channel 8)^[2]
• 林宝宝 (Left Radio Industry)
• 刘杰奇 (Left Radio Industry and currently is the editor of I weekly)^[2]
• 彭远青 (Left Radio Industry)^[2]
• 杨强琳 (Left Radio Industry)
• 江江 (Left Radio Industry)
• 杨金英 (Promoted to Vice President of Chinese Radio Programming (中文台副总裁), MediaCorp Radio)
• 林俊欣 (Promoted to Creative Producer of Chinese Radio Programming (中文台创意制作人), MediaCorp Radio)^[3][4]
• 冯慧诗 (Promoted to Programme Director (节目总监), Y.E.S 93.3FM)
• 林灵芝 (Crossover to Radio 1003 and currently is the Assistant Programme Manager of the station)
• 黄文鸿 (Crossover to Radio 1003 and currently is the Programme Manager of the station)
• 杨君伟 (Left Radio Industry)^[2]
• 陈丽仪 (Left Radio Industry and is currently working as a lecturer in Ngee Ann Polytechnic)^[5]
• 王牧童 ( Left Singapore and went Australia for further studies)

External links

• Y.E.S. 93.3FM Official Website

See also

• List of radio stations in Singapore

References